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One of the leading Indian brands in the Ice Cream Industry, Vadilal, was somehow at a loss to explain their performance shortfall. Among the pressing issues at hand was the fact that the unit was confronting a severe paucity in the area of brand ownership. Things had reached a stage where a sea change was needed in approach and attitude.
The mission meant that the team of 375 took an oath that they would help the company reach the seemingly fanciful figure of 750 Crore INR in the following three years
What was initially thought of as a pipe dream came true with perfect implementation. The brand caught on and attained all their targets with their newly introduced indefatigable approach to the business.
A number of intricate issues gripped the company in the making of cutting tools. Management Issues, Sales problems, Overdependence on Principal manufacturing company and a faint vision for the future were dragging the ace manufacturers to a point of no return.
Implemented the structured way and communication system in the top management
For the sales team we created a competitive environment thus helping the group attain outstanding competence levels
Set clearly defined goals for all the employees.
We also managed to successfully override the manufacturing company bottlenecks providing a friendly working atmosphere Drew a 3 year sequential plan with goals for every stage
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